About Blue Grasshopper
At Blue Grasshopper, we believe that smart investing shouldn’t be complicated. Our mission is simple: to empower individuals to navigate investment strategies with ease, confidence, and clarity.
Our Mission & Vision
Mission
To make investing accessible, intuitive, and stress-free, enabling individuals to take control of their financial future with confidence.
Vision
A world where anyone—regardless of experience—can build and execute a strategic investment plan with ease.
Simplicity & Agility
We break down complex investment strategies into clear, easy-to-follow steps, ensuring everyone—whether a beginner or an experienced investor—can make informed financial decisions.
Technology-Driven Solutions
Through cutting-edge fintech innovations, we simplify the investment journey, offering intuitive tools that guide users through selecting and optimizing their financial strategy.
Personalized Guidance
Our approach aligns smart investment planning with your financial aspirations, helping you stay on track toward success.
The Story Behind Blue Grasshopper
Why “Blue Grasshopper”?
Grasshoppers leap forward with precision and agility—just like a smart investor making strategic moves. Inspired by this, our brand is designed to help individuals take confident leaps toward their financial future.
Symbolism in Our Logo
The stylized “b” and “g” in our logo form the abstract head of a grasshopper, representing movement, agility, and calculated decision-making.
Our signature vibrant fintech blue conveys trust, reliability, and innovation, all critical qualities in the financial world.
Our Commitment to You
We’re more than just an investment platform—we’re your financial partner.
- Trust & Transparency – We believe in clear, straightforward investing with no unnecessary jargon.
- User-Centric Design – Every tool we create is built with simplicity and ease of use in mind.
- Continuous Innovation – We stay ahead of the curve, bringing you the latest in fintech solutions for smarter investing.
Meet the Blue Grasshopper team
Founder and CEO
Guillaume Decalf
With a business school diploma in hand, I started my career in France in 2003 as a consultant focused on process optimization. In 2010, I moved to San Francisco and worked in several tech companies, including Amazon and Fitbit.
That experience opened my eyes to a very different financial system—one where individuals are largely on their own when it comes to retirement, healthcare, and education. I dove deep into optimizing my own finances, and soon I was helping friends and fellow expats do the same.
This eventually led me to get licensed (Series 65) and launch Oui Financial in 2018, a firm focused on financial planning and investment advice. Along the way, I earned the GFP (Global Financial Planning) designation and a certificate in Blockchain & Digital Assets (RIADAC).
Today, I’m the CEO and Co-Founder of Blue Grasshopper (BGH)—a platform built to empower DIY investors. BGH helps people take control of their 401(k)s and other investment accounts with smart, transparent, easy-to-follow guidance—no advisor required, no guesswork.
